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CASE STUDIES

INSTITUTION: Northwest Saving Bank, Warren, Pennsylvania

ASSET SIZE: $7 billion

KEY CHALLENGES:

  • Statements were bland, unattractive and hard for customers to read
  • Couldn't leverage statements and notices to deliver marketing messages
  • Hand stuffing of statements and notices was extremely time and labor intense
  • Excessive, non-standardized forms and envelopes increased costs of supplies
  • Inability to pre-sort mail prevented bank from realizing maximum postage savings
  • Were leasing, maintaining expensive equipment for processing
  • Statements and notices were taking too long to get to customers
SOLUTION: Optria Communiqué and Optria iStatements

RESULTS:

  • Have reduced postage, processing, labor, hardware maintenance and leasing
    costs by more than half a million dollars
  • Reduced print processing cycle time by 3 business days and electronic
    statement notifications to less than 24 hours
  • Eliminated 90% of the manual statement/notice insert process
  • Eliminated unnecessary equipment, resulting in $45,000 saving

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Optria: The Power Behind Great Customer Communications

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